About Us

The Gift Card Fraud Prevention Alliance formed in 2024 and is part of the Retail Industry Leaders Association (RILA) Communities Foundation (RCF), a 501(c)(3) non-profit organization, with a mission to promote, foster, and encourage the vibrancy of communities in which retailers operate by supporting efforts to advance economic health and public safety. RCF leads the Gift Card Fraud Prevention Alliance (GCFPA) which was created to educate lawmakers and the public about gift card fraud, enhance collaboration among the private and public sectors to investigate criminal activity, and drive innovation to combat fraud.

Membership is open to retailers, gift card networks, and other stakeholders who play a role in the gift card industry. Key activities include:

• Collaborating on investigations involving prolific offenders committing gift card tampering, victim-assisted fraud, and related criminal activity.
• Deploying best-in-class risk mitigation practices.
• Supporting state advocacy efforts to criminalize gift card fraud.

By working together to implement proactive solutions, we’ll ensure that gift cards remain a trusted and secure payment option for consumers.