Help us fight gift card fraud
Standing against gift card fraud
The Gift Card Fraud Prevention Alliance is dedicated to protecting consumers and safeguarding businesses by stopping gift card fraud.
Our member organizations are some of the world’s top retail brands, gift card networks, and other key stakeholders—united by our mission to end gift card tampering and scams. Through industry collaboration, innovation, and decisive action, we’re doing everything we can to ensure that gift cards remain safe, trusted, and secure.
Staying ahead of a growing threat
Americans spend billions annually on gift cards, driven by their convenience, safety, and the joy they bring. Gift card tampering, a new weapon used by organized retail crime rings, is on the rise nationwide. We’re working hard to stay ahead of criminals who pose a growing threat to this important sector of the economy.
Empowering Law Enforcement to Stop Criminals In Their Tracks
The retail and gift card industries are partnering to combat gift card fraud through proactive solutions that combine public awareness, technology, employee training, and collaboration with law enforcement. But we can’t do it alone.
We urgently need the help of lawmakers to criminalize the unlawful use of gift cards and ensure law enforcement has the tools to prosecute these schemes and safeguard consumers.
Industries Collaborating to Address Card Tampering
Retailers, gift card networks, and distributors are collaborating with the U.S. Department of Homeland Security and other law enforcement agencies through initiatives like Project Redhook, sharing intelligence and best practices to investigate and combat fraud.
